This ad was created by me, the creative director of The Advocate for The Stigma Project, a nonprofit organization I founded earlier this year with Chris Richey, a close and openly HIV-positive friend. It depicts certain instances (but certainly not all) that could happen if HIV stigma and discrimination didn’t exist or was defeated. Personally, I believe stigma is the epidemic’s main fuel source and is a vicious cycle in which so many new infections occur. This ultimately leads to the question: If we end stigma, can we end HIV?  In the famous words of John Lennon, “imagine all the people living life in peace.” —Scott McPherson

Photographer Sean Gallup, captured this inspiring photo of a man in drag watching as participants, surrounded by a sea of candles, prepare to release balloons to mourn the victims of HIV/AIDS on Wednesday in Berlin. Several hundred people, mostly members of the city’s gay community, participated in the march on the eve of World AIDS Day. 
(Photo by Sean Gallup for Getty Images)

Photographer Sean Gallup, captured this inspiring photo of a man in drag watching as participants, surrounded by a sea of candles, prepare to release balloons to mourn the victims of HIV/AIDS on Wednesday in Berlin. Several hundred people, mostly members of the city’s gay community, participated in the march on the eve of World AIDS Day. 

(Photo by Sean Gallup for Getty Images)