Two Dads, A Dog, and a Public Safety Campaign

The city of West Hollywood just got a tad more gay-friendly as it unveiled new street advertisements in conjunction with the public safety campaign Watch the Road, which helps promote kids and adults staying alert while driving, walking, or riding their bikes. The campaign is comprised of large signs, like the one above, hanging along the city’s main boulevards. One sign in particular displays “Slow down, your family is waiting for you” and features a subtle graphic of a family with two fathers. Targeted marketing is common in WeHo, where close to half of the city’s residents identify as LGBT.