National HIV Testing Day was earlier this week. There were posters, graphics, and ads everywhere telling you and your friends to get tested for HIV. After the jump check out a few interesting ones that caught our eye! Did you get tested?
Chevrolet kicked off Detroit’s Motor City pride last week with an LGBT-targeted print ad for the Volt, their new electric-hybrid car. It features the compact car “coming out” to his “parents” as electric, followed by a rainbow stripe with copy that reads Happy Motor City pride from the entire Chevrolet family. See the ad above!
The city of West Hollywood just got a tad more gay-friendly as it unveiled new street advertisements in conjunction with the public safety campaign Watch the Road, which helps promote kids and adults staying alert while driving, walking, or riding their bikes. The campaign is comprised of large signs, like the one above, hanging along the city’s main boulevards. One sign in particular displays “Slow down, your family is waiting for you” and features a subtle graphic of a family with two fathers. Targeted marketing is common in WeHo, where close to half of the city’s residents identify as LGBT.
Italian sunglasses manufacturer Ray-Ban released the above advertisement, set roughly in the 1940s, featuring two men confidently walking down the street holding hands. This of course would have been highly controversial in the earlier half of the 20th century so passers-by gaze in horror. The ad is part of Ray-Ban’s “Never Hide” campaign that was described in 2007 as:
“Having the courage to express your true self, your thoughts and your personality genuinely, to stay faithful to the values of authenticity and uniqueness have, in fact, made up the DNA of the Ray-Ban brand since its beginning in 1937 to today. And it is these qualities that characterize true leaders.”
