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The Stigma Project completed it’s Winter 2013 campaign, titled Know HIV this week. The colorful array of educational graphics were shared daily for the last month on the organization’s Facebook page, as well as a number of other social media outlets. The intent is to provide easy to digest memes that would hopefully teach the public something they may not have known about HIV/AIDS, then share with their friends to educate them. Each graphic proclaims the clever slogan “KNOW HIV = NO HIV” in the caption field.

In a day when HIV is a manageable disease, the stigma associated with the virus has become a catalyst for new infections. Fear, apathy, ignorance, and lack of education cause people to not get tested, and in turn pass the virus onto others much more easily due to a high viral load (see the letter V) while putting their own health at risk.

After the jump, we present  a preview of the campaign with the letters A-F. You can see the entire alphabet (and yes there’s even an X,Y, and Z) at www.thestigmaproject.org or on their Facebook page at www.facebook.com/thestigmaproject.

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This ad was created by me, the creative director of The Advocate for The Stigma Project, a nonprofit organization I founded earlier this year with Chris Richey, a close and openly HIV-positive friend. It depicts certain instances (but certainly not all) that could happen if HIV stigma and discrimination didn’t exist or was defeated. Personally, I believe stigma is the epidemic’s main fuel source and is a vicious cycle in which so many new infections occur. This ultimately leads to the question: If we end stigma, can we end HIV?  In the famous words of John Lennon, “imagine all the people living life in peace.” —Scott McPherson

Advocate Art Dept HIV Testing The Stigma ProjectNational HIV Testing Day was earlier this week. There were posters, graphics, and ads everywhere telling you and your friends to get tested for HIV. After the jump check out a few interesting ones that caught our eye! Did you get tested?

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