This ad was created by me, the creative director of The Advocate for The Stigma Project, a nonprofit organization I founded earlier this year with Chris Richey, a close and openly HIV-positive friend. It depicts certain instances (but certainly not all) that could happen if HIV stigma and discrimination didn’t exist or was defeated. Personally, I believe stigma is the epidemic’s main fuel source and is a vicious cycle in which so many new infections occur. This ultimately leads to the question: If we end stigma, can we end HIV?  In the famous words of John Lennon, “imagine all the people living life in peace.” —Scott McPherson