The British are debating whether to legalize same-sex marriage nationwide, and the first of the television commercials in the fight has just been released. Be forewarned: it tugs at your heart.

Like a commercial aired in Australia that went viral online, this one emphasizes that marriage equality is about love and commitment, not about securing a laundry list of benefits. Research in the United States about messaging shows that mainstream Americans are more likely to relate to a message about an equal right to express your love.

The ad’s creators from the Coalition for Equal Marriage ask that you “please share this with friends and people you love” and are circulating a petition along with it.

We won’t give away the storyline of the United Kingdom’s commercial. But you really have to watch.

Filed Under: LGBT Marriage Equality Gay