Leklust, a Swedish-based toy company released its summer 2012 catalog this week with something quite different than most of it’s competitors’: reversed traditional gender roles. One of the pages depicts a boy (or girl?) dressed as Spiderman, pushing a pink stroller, while a separate page featured a young girl riding a pedaled race car.
"Gender roles are an outdated thing," the company’s CEO told Metro.

Leklust, a Swedish-based toy company released its summer 2012 catalog this week with something quite different than most of it’s competitors’: reversed traditional gender roles. One of the pages depicts a boy (or girl?) dressed as Spiderman, pushing a pink stroller, while a separate page featured a young girl riding a pedaled race car.

"Gender roles are an outdated thing," the company’s CEO told Metro.